Design thinking that delivered case study

Turning a fragmented onboarding journey into a seamless start to learning

A co-creation-led redesign that increased signups by 23 percent and kept users engaged through a clearer, more focused onboarding journey

Design thinking and co-creation framework blending UX strategy with rapid prototyping
Co-Creation & Design
UX end-to-end
Conversion-led UX
nda-Compliant
product and ux lead
summary | full

At a glance

Transformed a fragmented signup flow into a clear learner journey

Co-designed a new product experience from workshops through to UI, user flows and prototype handover

  • 23% increase in signups after launch
  • Clearer paths through complex programme options
  • Role: product and UX lead (co-creation workshops, flows, UI, handover)
  • Tools: Figma, Miro, Photoshop, Visual Studio Code, Tableau

Turning a fragmented start into a simple journey

Role

Product and ux lead (co-creation workshops, flows, UI, handover)

Pushed both platform and stakeholders to achieve results greater than the sum of their parts

Brief
  • UX review + redesign of B2C Tableau training platform
  • Goal: make learning coherent + usable across fragmented ecosystem
  • Deliver practical, Tableau-ready recommendations
Problem
  • Scattered journeys across multiple platforms and brands
  • Needed a unified experience that worked within Tableau’s limits
  • Key challenge: fix UX without breaking technical constraints
Process
  • Co-creation workshops → turned pain points into rapid prototypes
  • Used Miro, Figma + GenAI to spark and test ideas
  • Debugged Tableau limits live with devs + stakeholders
  • Iterated sketch → prototype → test → refine until flows felt natural
Registration was a mess: inconsistent screens, broken flows, no clear path. Signups stalled and engagement slipped away
The challenge: turn a painful start into a simple, human journey

Path

Discover

Ran co-creation workshops to surface pain points

Prototype

Prototyped flows in Miro + Figma, stress-tested with learners

Debug

Debugged Tableau live with developers

Balance

Balanced creativity with feasibility → pushed Tableau to its limits

Breakthrough

By reframing the journey in co-creation workshops, we turned frustration into flow: more signups in less time, unlocking momentum and growth.

Deliverables: workshop-led solution that balanced user needs and operational constraints
Interactive prototype

Feature-rich Figma flow with dev-ready assets for smooth handoff

Service journeys

Automated email flows: signup → onboarding → event participation

System-wide design

Scalable components balancing creativity with technical feasibility

Automation

Streamlined triggers and templates saved time and boosted consistency

Results

More signups in less time, unlocking momentum and growth

+23% year-on-year signups

Simplified journeys → easier paths boosted learner conversion

Stakeholder buy-in

Co-creation workshops → unlocked better alignment and ideas

+35% faster registration

Streamlined flows → quicker onboarding for learners and admins

Need journeys that people really want to complete?

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Learnings

Design thinking, persistence, and collaboration weren’t just ways of working: they turned frustration into flow

Constraints

Limits became launchpads for creativity

Persistence

Playful persistence unlocked surprising solutions

Collaboration

Partnership with devs + stakeholders stretched the tools further than expected

Selectivity

Next time, focus experiments only where they earn their keep

Tools

Figma
Miro
Photoshop
VS Code
Tableau

Let’s work together

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Email me
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