I work on inclusive digital products that
balance human needs
with real-world constraints
Bringing teams and ideas together, I craft
intuitive products for clients including
public sector, enterprise and B2C, using
storytelling to turn complex workflows into
clear journeys that
save time and build trust
They bring clarity, reduce friction and
support better outcomes at every stage
Clients I work with
Clients
Startups to enterprise, early ideas to
scaled
delivery: my experience spans B2B services,
B2C products and regulated spaces including
public sector, enterprise and consumer
environments
via Tecknuovo
Sectors
I’ve worked across sectors including
consulting, public sector,
security, finance, and retail
aviation
automotive
consulting
energy
finance
fmcg
health care
industrial goods
pharma
public sector
retail
tmt
travel
I am Ian Bartlett
I'm a designer, creative technologist and
problem-solver
My work blends empathy with experimentation,
balancing hands-on
craft with mentoring, roadmapping and design
leadership
I bring three threads together in my work
Service design
Linking policy, delivery and the people
using it
Accessibility
Baked into content, flows and UI
Storytelling
To keep non-designers aligned on journeys and
decisions
How I work
Good design is not just how it looks
It’s how it functions, feels, and tells a story
At the core of every project, these four habits
consistently power
the work:
Connect
Designing for connection, not just conversion
Collaborate
Championing clarity, inclusivity and
co-creation
Iterate
Testing early, iterating often, listening
more than talking
Celebrate
Celebrating every tiny UX win (big ones too)
What I do and how I do it
I work across the full product lifecycle:
research, strategy,
pixels, prototypes, delivery, and code when
needed
This site itself is one of my projects:
hand-coded from scratch
using HTML, CSS and JavaScript
Tools I trust most
From prototyping to production, this is my
everyday arsenal
service design
gov.uk
design systems
accessibility
